A short, powerful hook statement that shares the clear outcome prospects can expect from your program. Grab your ideal client’s attention and spark their curiosity!
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The Vanessa Template
a header
would go here
A short sentence that hooks your prospect
to watch your video.
Examples: Why
[PROGRAM NAME]?, Ready to [RESULT]?,
Struggling to [PAIN POINT]? Watch this.
tell me,
is this you?
- 1 Three to six bullet points listing your ideal
client’s most important pain points or
desired
results they WANT, but are
struggling to get. - 2 What are they struggling with or missing?
What’s holding them back? - 3 Think about what your program provides
and work backwards to find the core
problems your offering solves.
- 4 Example: “You’re tired of being passed
up
for a promotion year after year, despite
working overtime.” - 5 Example: “You struggle with staying
consistent
with your YouTube channel,
and your views are
steadily declining.” - 6 Example: “You find it almost impossible to
save money and build wealth, no matter
how
hard you try”
imagine if...
- Three to six bullet points listing the
most beneficial
outcomes of your
service. What will your idea customer
learn, gain or achieve? - What are their biggest desires that your
program can
help them unlock? - Example: “You finally have a pay grade
that matches the
value you bring to
your workplace.” - Example: “Getting more views on
Youtube becomes
effortless, because
you have a workflow that works
FOR
you and not against you.” - Example: “You’re able to step into your
fullest potential
and no longer second-
guess who you are and the value
you
provide.”
INTRODUCING…
program name
A PROVEN SYSTEM TO TAKE [IDEAL CLIENT]
FROM [POINT A] TO [POINT B] IN [TIME] DAYS.
who this program is for:
ARCHETYPE 1
ARCHETYPE 2
ARCHETYPE 3
what’s inside
the program
- A bulleted list of 3-6 points summarizing the program’s features and how it all works.
- For example: How many modules? Are there calls included?
- Is there a private community attached? What type of access, lifetime or specific container?
- This is an opportunity to summarize the type of tangible benefits they receive from investing in your program!
take a peek inside
the modules
hey there
i'm vanessa
A short paragraph with some key points about yourself, your credentials and your offering. If people aren't convinced to purchase yet, this is a good way to gain their trust and connect with them on an emotional level.
What’s your story? Why do you do what you do?
Try to weave in as much credibility, personality and relatability as possible —you've been where they are and you know how to help!
is [program
name]
right
for you?
THIS IS FOR YOU IF…
- In this section, in one column you want to emphasize who this program is for.
- In the other column, you want to describe who it’s not for.
- Before they decide to invest, this is a good opportunity to qualify your prospect.
THIS IS NOT FOR YOU IF…
- By attracting those with qualities you want, you will repel those who wouldn’t be a good fit.
- For example: “This program is not for you if you are not willing to put in the work to finally get [DESIRED RESULT].”
an appeal
to
readers
to commit
Option 1 HEADER
Price breakdown 1
Billed monthly
- This is the first time your audience is seeing the cost of the program.
- You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service.
- Anchor the price in a way that makes the purchase seem worth every penny.
- Appeal to your ideal customer based on everything you know about them!
- This is the first time your audience is seeing the cost of the program.
Option 2 HEADER
price breakdown 2
Billed annually
- This is the first time your audience is seeing the cost of the program.
- You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service.
- Anchor the price in a way that makes the purchase seem worth every penny.
- Appeal to your ideal customer based on everything you know about them!
- This is the first time your audience is seeing the cost of the program.
Option 3 HEADER
price breakdown 3
Billed twice a year
- This is the first time your audience is seeing the cost of the program.
- You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service.
- Anchor the price in a way that makes the purchase seem worth every penny.
- Appeal to your ideal customer based on everything you know about them!
- This is the first time your audience is seeing the cost of the program.
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a final appeal
to readers
This is your final opportunity to sell your program. Appeal to your ideal customer based on everything you know about them! Maybe it’s the cost of just two months of chai lattes? Maybe there are free, bonus features or benefits that increase the overall value? Send them off with inspiration and drive to purchase!