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the harmony sales page template

A short, powerful hook statement with context about the offering and how it is differentiated or the Program name itself.

CALL TO ACTION

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Offer expiring in

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days

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hours

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mins

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secs
 

your intro
video

 
Videos are a great way to infuse a personal touch point to your sales page. Your video should be under 2 minutes and should motivate your ideal client to take action. Talk about why you created the program, what pain points the program is alleviating, and/or what makes your program different from the rest!
Call to Action

imagine if...

  • 4-7 bullet points listing the most beneficial outcomes of your service.
  • What will your ideal customer learn, gain or achieve?
  • What are their biggest wants?
  • Use words like “finally”, “effortless”, “balance”, “supercharge”, “abundance”, “ease”, etc.
  • Truly put yourself in the shoes of your ideal buyers!
  • What do they struggle with, and what are the direct solutions you’re providing?
CALL TO ACTION

introduce your program

Re-introduce the program promise in 1-2 lines. Examples could be: “A proven system to take [IDEAL CLIENT] from [POINT A] to [POINT B] in [TIME] days.”

CALL TO ACTION

what’s inside:

  • A bulleted list of 8-10 points summarizing the program’s features and how it all works- starting with the most powerful.
  • The sections above covered benefits, and this section and the section below cover tangible features.
  • For example: How many modules are included? Are there live calls included? Is there a private community attached?
  • What type of access: lifetime or specific container?
  • Do they get downloadable worksheets or guides?
  • Summarize the type of tangible benefits they receive from investing in your program!
CALL TO ACTION

introduce yourself

A short paragraph with some key points about yourself, your credentials and your offering. If people aren’t convinced to purchase yet, this is a good way to gain their trust and connect with them on an emotional level. What’s your story? Why do you do what you do? Try to weave in as much credibility, personality and relatability as possible—you’ve been where they are and you know how to help!

CALL TO ACTION

take a peek
inside the modules

module header

Write out 3-5 sentences describing the subject of this module, as well as the high level benefits, and the tangible items they’ll gain access to. Some examples of tangible items are worksheets, practices, calls, etc. Just like the preceding section, this is more about tangible features, and you can expand on the different subjects covered with each module.

CALL TO ACTION

module header

Write out 3-5 sentences describing the subject of this module, as well as the high level benefits, and the tangible items they’ll gain access to. Some examples of tangible items are worksheets, practices, calls, etc. Just like the preceding section, this is more about tangible features, and you can expand on the different subjects covered with each module.

module header

Write out 3-5 sentences describing the subject of this module, as well as the high level benefits, and the tangible items they’ll gain access to. Some examples of tangible items are worksheets, practices, calls, etc. Just like the preceding section, this is more about tangible features, and you can expand on the different subjects covered with each module.

client stories

“

Two to four client success stories. Try to choose testimonials that show the breadth of your offerings and/or the subsequent positive outcomes. Try to include first names, photos, and even a pertinent description of each client you’re quoting—the more context readers have, the more likely they are to connect with an existing client’s story.

FIRST NAME, LAST INITIAL
“

Two to four client success stories. Try to choose testimonials that show the breadth of your offerings and/or the subsequent positive outcomes. Try to include first names, photos, and even a pertinent description of each client you’re quoting—the more context readers have, the more likely they are to connect with an existing client’s story.

FIRST NAME, LAST INITIAL
“

Two to four client success stories. Try to choose testimonials that show the breadth of your offerings and/or the subsequent positive outcomes. Try to include first names, photos, and even a pertinent description of each client you’re quoting—the more context readers have, the more likely they are to connect with an existing client’s story.

FIRST NAME, LAST INITIAL

does this
sound like you?

  • 4-7 bullet points listing your ideal client’s most important pain points or desired results they WANT, but are struggling to get.
  • Begin these statements with “You…”
  • Include powerful associative words like, “struggle”, “tired of”, “declining” etc
  • What are they struggling with or missing? What’s holding them back?
  • Think about what your program provides and work backwards to find the core problems your offering solves.

client stories

“

Two to four client success stories. Try to choose testimonials that show the breadth of your offerings and/or the subsequent positive outcomes. Try to include first names, photos, and even a pertinent description of each client you’re quoting—the more context readers have, the more likely they are to connect with an existing client’s story.

first name with last initial
“

Two to four client success stories. Try to choose testimonials that show the breadth of your offerings and/or the subsequent positive outcomes. Try to include first names, photos, and even a pertinent description of each client you’re quoting—the more context readers have, the more likely they are to connect with an existing client’s story.

first name with last initial
“

Two to four client success stories. Try to choose testimonials that show the breadth of your offerings and/or the subsequent positive outcomes. Try to include first names, photos, and even a pertinent description of each client you’re quoting—the more context readers have, the more likely they are to connect with an existing client’s story.

first name with last initial

main call
to action

option one

After all of the details and information, here is where you really get to persuade your prospects to COMMIT! Be sure to weave some urgency and potency into your language here.

CALL TO ACTION

option two

Anchor the prices in a way that makes the purchase an absolute no brainer. Last chance to appeal to your ideal buyer based on everything you know about them!

CALL TO ACTION

frequently asked questions

Six to eight succinct questions and answers.

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FAQs are a great place to continue selling your program!

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Make sure every FAQ addresses common questions and objections, and has an answer that helps readers overcome any and all obstacles to making a purchase.

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Each answer should showcase the ease, benefits, and positive outcomes of your service.

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Avoid using this section for standard/boring info that people will only need once they’ve committed.

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