1-3 short, powerful hook sentences that reflect your ideal client’s greatest challenge and desired outcome. Spark their curiosity by showing them you understand their inner world. (Ideally 200-300 characters).
3-4 sentences describing each co- coach or guest expert. Describe their background, street cred and how they’re a value-add. Also weave in their personality, so readers are truly brought into them. Don’t forget to name drop some exciting things they’ve been a part of.